FOR IMMEDIATE RELEASE: 10/17/17
Burgundy Fox, a lingerie startup, launches new products and a multi-channel body-positive marketing campaign
The startup celebrates the beauty of all women by curating intimate apparel in sizes XS-6X and bra sizes service 30A-46K as a subscription service delivered monthly, quarterly or as a gift.
Chicago, IL. On October 17th, Burgundy Fox brings a fresh perspective to lingerie by launching a multi-channel marketing campaign that celebrates a diverse range of real women and promotes self-care over being sexy. When a customer buys from Burgundy Fox, they donate 5% of proceeds to The Movemeant Foundation, a nonprofit that encourages body-positivity in adolescent girls and women, through physical movement.
The week long campaign introduces a revamped website featuring new products like monthly and quarterly underwear subscriptions and customizable gift boxes for weddings, birthdays & boudoir photoshoots. All week, body-positive influencers with a collective reach of 500K will post unboxing videos and photos of their curated Burgundy Fox lingerie along with stories that relates to their unique self-care journey using the hashtag #heygorgeous and #burgundyfox. Additionally, Burgundy Fox will reach its target market of Gen X and Millennial women with a digital ad campaign that showcases the range of women they cater to and disrupts the traditional standards of beauty.
Burgundy Fox empowers women to celebrate themselves from the underwear out by combining authentic branding with curated intimate apparel for all sizes. They launched in 2017 with an online subscription business that ships lingerie, sleepwear, loungewear, bras and underwear to women based off a Style Profile. Burgundy Fox scans through thousands of items from hundreds of premium lingerie brands and finds the perfect items, which are wrapped in premium packaging and delivered to her door monthly, quarterly or as a one-time gift. They are currently incubated at 1871’s WiSTEM accelerator. The US lingerie market is valued at $13 billion and is expected to see 17% growth in online sales every year, through 2020. The average American woman is a size 16, creating increased demand for fashion and beauty brands to offer stylish options is a wider range of sizes.
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