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Behind the Brand: Our Style Profile Makeover

October 29, 2017

Behind the Brand: Our Style Profile Makeover

After months of listening to your feedback, we are excited to launch a new and improved Burgundy Fox Style Profile! The new profile dives deeper into your personal style, fit preference, proportions and in general, what you'd like to see in your Burgundy Fox box.

So what’s new?

  • New product options. There is now the ability to select between various bra and underwear options. Whether you’re a fan of lightly padded bras, unlined and wire-free bralettes, hipster underwear or thongs, the improved Style Profile is tailored to help us learn more about the things you love, so we can curate something unique and yet perfect for you, in every box.
  • New body type options. Burgundy Fox caters to all bodies whether you’re petite, plus size, or have legs for days. With the hundreds of body variations that exist, we’ve included new questions so we can send you highly personalized intimates that flatter you.
  • New style options. Just like your body, we know your personal style is unique too, so we’ve revamped the style portion of the quiz to get a better understanding of what you like & dislike. What styles of clothing do you steer towards or veer away from? What colors and patterns you love or loathe? How adventurous do you want your lingerie to be? You can choose from comfortable, classic, bold, and alluring. Each category turns up the heat just a bit from opaque cotton fabrics to sheer, barely there numbers.
  • Make updates at any time. We know that life is full of changes and events. From moving cities to a new relationship to pregnancy and nursing, we encourage you to let us know when we can help adjust your preferences so your transition can feel seamless. In addition to emailing us at support@burgundyox.com, you can update your Style Profile at any time to accommodate changing preferences, updates in size, or special occasions.
  • More 'goodie' options. Whether you’re buying Burgundy Fox for yourself or someone else, we want every box to feel like a gift. If you’re a Burgundy Fox member, you know we like to spoil you with surprise bath or beauty products in every box. We took your feedback and are offering an even wider array of special gifts including lotions, soaps, face masks, makeup and jewelry--anything that makes you feel loved. Let us know if you have allergies, aversions to certain scents or special requests. You can probably tell ‘TMI’ holds no meaning around here.
  • Sending gifts just got easier. We’ve created a way for you to send lingerie or sleepwear without ever having to guess her size, style preferences and body proportions--a win-win for everyone! Choose between a Birthday Box, Boss Box, Bachelorette or Bridal Box, and we’ll do the leg work on getting her Style Profile completed (without ruining the surprise).

Without further adieu, we invite you to take it for a spin.

We hope you enjoy these improvements as much as we do. Know a friend that needs to upgrade her unmentionables? Invite her to start a Style Profile. For every 3 friends who join Burgundy Fox, youget a month free! Get your referral link here. Thank you for your love, support and feedback, keep it coming :)


About the Author:

Alexis Jenkins is a co-founder and the Head of Product for Burgundy Fox. Over the past five years, she has built a reputation in building a solid and scalable customer experience for companies. As the seventh person to join HoneyBook, she helped to build an award-winning company culture and a reputable customer experience. At Burgundy Fox, her mission is to build a community with diverse, confident and empowered women. Currently, she resides in New York City with her husband.





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