Seamless Blog by Burgundy Fox — startup

It’s easy to assume that lingerie is ‘one type of look’ when you’ve been fed a certain ideal of it for decades through advertisement, catalogs, and TV!

Trust us, when we first told our family & friends we were creating a lingerie company, we got some awkward looks and questions. When most people think of lingerie, they envision that classic image of lingerie that hasn’t shifted since the 90’s...a push-up bra, bright lacy (scratchy looking) material, weird clips and straps (literally every woman we talked to before launching Burgundy Fox spoke in utter detest about garters), nude stockings (who even owns nylons anymore?!) and some curious form of underwear we would NEVER wear under a pair of jeans.

Hey, it’s all good if you like these things. The fact lingerie hadn’t changed for so long and we knew of a totally different experience IRL, caused us to want to create a ‘new’ lingerie experience, one that was more modern and realistic. The single biggest misconception about lingerie is that it’s not for everyone. Take that how you want to. We know that lingerie is for everyone. No matter your size, ability, age, whether you like ‘girly things’ or not, whether you are single & dating or a mom of 3, there is something that makes you feel good, something you can put on to recharge. For now we’re focusing on women and women identified, but who knows what the future will hold. Everyone deserves to feel good in their own skin and have garments that support that (literally).

So, with that in mind, we’ve created our first Lingerie Personality Quiz that has none of the decades old notions of lingerie that you’d expect. So kick back, have fun, take the 5 question quiz and find out what lingerie fits your personality (not the other way around).

At Burgundy Fox, our mission is to support, encourage and celebrate women of all sizes. As two female founders, we know that positive or negative self-esteem starts at adolescence. We both recall the first experiences when we felt embarassed of our bodies for being too fat and too dark, as early as 10. The onslaught of content and ads bombarded us as young girls and continues to influence young girls still. We've made it our job to ensure we are a brand that encourages inclusivity, to be the brand that positively influences the confidence of women and girls. Besides our content, it is important for us to give back and actively support women and girls in need of support (no pun intended). This is how the Fearless Fox box, was born.

For every box purchased, we donate a Fearless Fox box to non-profit organizations that benefit women, teenage and pre-teen girls in need. A Fearless Fox box contains a confidence-boosting note from us, the Burgundy Fox founders, and a brand new bralette or pair of underwear by one of our brand partners. Every underwear subscription or gift donates an underwear, and every lingerie subscription or gift donates a bralette, all sweetly packaged in a Fearless Fox box.

We are so thrilled about this new program and can’t wait to share the special experience you have from your box, with other women and girls who need it, too. THANK YOU for making this dream possible.

xo

Leslie & Alexis

An example of the underwear we'll send. The above underwear is by Blush Lingerie

If you have suggestions, questions or want to contribute wellness products to the Fearless Fox box, us email us at hello@burgundyfox.com.