Seamless Blog by Burgundy Fox — Podcast
Seamless Episode 12 | Brand Planning: Finding Your Brand Values, with Sophie Davies & Jenni Brown of Prim'd Marketing
We sit down for a talk about best practices for branding with Sophie Davies and Jenni Brown, co-founders of Prim'd Marketing. Prim’d Marketing helps businesses and personal brands look and sound like the best versions of themselves through a brand positioning and content marketing program called ‘ The Brand Plan’. The foundation and guiding light to any subsequent branding, website and content marketing.
What we chat about:
-Finding your tribe (4:33)
-How they figured out working together (7:25)
-Dedicating time to their own business (9:20)
-Knowing that everyone starts somewhere (13:18)
-Their signature package: The Brand Plan (14:19)
-What a great brand is made of & your brand values (16:18)
-The craziest "secret sauce" story (22:35)
-That passion shines through in interactions (27:28)
-Values are what defines a lasting brand, not fads (28:03)
-Having an intentional knowledge of customer needs (31:40)
-Being consistent with marketing to your customer (33:32)
-Not getting "perfection-paralysis" (36:45)
-What does "Seamless" mean to them (39:53)
Links we refer to:
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The Brand Plan
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Claire Morris
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Care of Vitamins &
Care of Vitamins Instagram
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The Subtle Art of Not Giving a Fu*k
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Type A Creative Podcast
Their Bio's:
Sophie Davies is the co-founder and resident social media and content strategist at Prim’d Marketing. Sophie has worked with an international portfolio of clients in the fashion industry, ranging from Lacoste and Calvin Klein to independent designers, as well as consulting with brands in the lifestyle, wedding, parenting and publishing industries on their social media marketing. You can connect with her on Linkedin, Instagram or Twitter.
Jenni Brown has a skillful eye for writing and design and a love helping clients discover who they are and how they’re different through words and visuals. At Prim’d Marketing, she’s the resident branding and web strategist — she guides clients through identifying the best pieces of their experience, personality, and style to form a cohesive and authentic brand. She’s an end-to-end story teller; she has sharp skills in design coupled with an MFA in Writing from the University of San Francisco. She has 7+ years of marketing experience with clients ranging from Fortune 500 such as Pepsi and Taco Bell to small businesses and personal brands. Since moving to the Bay Area from Los Angeles, she’s worked with startups as well as in the publishing and lifestyle industries. When she isn’t creating beautiful marketing and brand strategies through The Brand Plan for Prim’d clients, she writes and designs for Prim’d. Connect with her on Twitter, LinkedIn, or Instagram.
Where to find them:
Prim’d Marketing
Website
Facebook
Twitter
Pinterest
Instagram
Seamless Episode 11 | Miss Sunshine: Manifesting Your Destiny with Reina Pomeroy of Reina + Co
We sit down for a talk about business changes and coaching with Reina Pomeroy, the founder of Reina and Co. and the co-founder of Creative Empire Podcast. Reina is a big proponent of living a full and productive life, lived by “our own rules.” We get into her passion for helping others thrive, and how she personally handles setbacks. For more tips and inspiration for your life and creative business of your dreams, visit Reina and Co’s website to sign up for weekly Sunshine Mail!
What we chat about:
-What the transition like from Social Worker to Wedding Planner, then to Business Coach (2:45)
-What her coaching trajectory has looked like (4:42)
-How coaching creates intangible things, but also huge results (5:55)
-How collaboration works for Reina + Co. and how she is a "connector" (8:19)
-How Reina deals with business struggles and vulnerability in her community (12:35)
-Why "authenticity" can feel icky for her (15:27)
-Goalsetting and her book,
The Big Plan for the Creative Mind (17:20)
-What Seamless means to Reina (19:39)
Links we refer to:
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Social Glue
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Coffee Chats
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The Big Plan for the Creative Mind Book
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Dannie Fountain
Reina Pomeroy‘s Bio:
Reina Pomeroy is the founder of Reina + Co, the Life + Biz Success Coaching® practice for creatives who are right brained and heart centered. She helps women who have a million brilliant ideas in their heads that they can’t seem to make happen. She helps them to stop spinning their wheels and take action on what’s most important so they can become the go-to expert in their field. Reina is also the co-host of the Creative Empire Podcast where she gets to interview leaders in the creative industry.
You can find Reina’s work featured on Entrepreneur on Fire, Entrepreneur.com, Brit + Co, The Huffington Post, Honeybook, The Rising Tide Society and Best Friends for Frosting. She also travels around the country speaking and educating creative entrepreneurs.
Reina has her undergraduate degree in Psychology and Master’s degree in Social Work and is a Certified Professional Co-Active Coach (CPCC) from the Coach Training Institute and the International Coaching Federation. Currently, she lives in a suburb of Washington, DC with her 3 year old son, puppy and Marine husband.
Where to find her:
Reina + Co Website
Reina + Co Facebook
Reina + Co Instagram
Reina + Co Twitter
Reina + Co Pinterest
Creative Empire Podcast Website
Creative Empire Podcast Facebook
Creative Empire Podcast Instagram
Creative Empire Podcast Twitter