We sit down for a talk about best practices for branding with Sophie Davies and Jenni Brown, co-founders of Prim'd Marketing. Prim’d Marketing helps businesses and personal brands look and sound like the best versions of themselves through a brand positioning and content marketing program called ‘ The Brand Plan’. The foundation and guiding light to any subsequent branding, website and content marketing.
What we chat about:
-Finding your tribe (4:33)
-How they figured out working together (7:25)
-Dedicating time to their own business (9:20)
-Knowing that everyone starts somewhere (13:18)
-Their signature package: The Brand Plan (14:19)
-What a great brand is made of & your brand values (16:18)
-The craziest "secret sauce" story (22:35)
-That passion shines through in interactions (27:28)
-Values are what defines a lasting brand, not fads (28:03)
-Having an intentional knowledge of customer needs (31:40)
-Being consistent with marketing to your customer (33:32)
-Not getting "perfection-paralysis" (36:45)
-What does "Seamless" mean to them (39:53)
Links we refer to:
Sophie Davies is the co-founder and resident social media and content strategist at Prim’d Marketing. Sophie has worked with an international portfolio of clients in the fashion industry, ranging from Lacoste and Calvin Klein to independent designers, as well as consulting with brands in the lifestyle, wedding, parenting and publishing industries on their social media marketing. You can connect with her on Linkedin, Instagram or Twitter.
Jenni Brown has a skillful eye for writing and design and a love helping clients discover who they are and how they’re different through words and visuals. At Prim’d Marketing, she’s the resident branding and web strategist — she guides clients through identifying the best pieces of their experience, personality, and style to form a cohesive and authentic brand. She’s an end-to-end story teller; she has sharp skills in design coupled with an MFA in Writing from the University of San Francisco. She has 7+ years of marketing experience with clients ranging from Fortune 500 such as Pepsi and Taco Bell to small businesses and personal brands. Since moving to the Bay Area from Los Angeles, she’s worked with startups as well as in the publishing and lifestyle industries. When she isn’t creating beautiful marketing and brand strategies through The Brand Plan for Prim’d clients, she writes and designs for Prim’d. Connect with her on Twitter, LinkedIn, or Instagram.