Name: Valerie Sarron
Current city & state: Boston, MA
Business name & year founded: VS Photography, 2014
I started my business to: Create empowering experiences and promote feelings of self-love and body-confidence for women through the art of boudoir photography.
3 words I use to describe my/VS Photography's style: Bright, Romantic, and Artistic
I know it's weird but: I feel most creative at night so I’m most likely editing photos and catching up on work in the wee hours of the morning.
My favorite thing about being an entrepreneur is: As a creative entrepreneur, I absolutely love creating art from thought to finish. It’s always a pleasure watching a vision come to fruition through photography.
My last big learning lesson was: Take time to care for your mental health. No person is immune to life’s challenges, so it’s important to take time to yourself and practice self-care.
The best advice I've ever received: That over-analysis leads to paralysis. Every piece of the puzzle doesn’t have to perfectly fall into place in order to start something great.
My biggest guilty pleasure is: Probably Bravo’s Housewives franchise and the like!
My current mantra: I love the quote “If you’re going through hell, keep going” by Winston Churchill. We’ll always encounter obstacles along any journey but going forward is key!
If I had to eat one food for the rest of my life it'd be: Champagne!
Bucket list destination or activity: I love all things French and lived in France for a couple of years, but I’d love to keep returning and photographing special occasions in all those beautiful locations.
My top 3 tips to have an amazing boudoir shoot:
- Choose outfits that feel true to your personality and fit you well. You’ll feel confident and comfortable and that’s key!
- Establish a good rapport with your photographer. I always try to get to know my clients through in person coffee chats, questionnaires, and a back and forth dialogue to ensure I adjust each and every boudoir session to each client’s unique vision and style.
- Relax! All boudoir clients who come through my door usually feel nervous and shy--at first. There’s absolutely nothing to worry about as I aim to provide a truly comfortable atmosphere for your session. Worried about posing in front of the camera? I pose right alongside with you and guide through every step of the day. All of my clients usually leave the studio brimming with smiles and confidence, so just relax and have fun!